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Good Companies Donít Have Missions

Digby Anderson, 2000
ISBN 0 90763190 8
28 pages, £6

Examines corporate mission statements and finds many wanting. Too often they ignore the shareholders and speak of the companies Ďobligationsí to myriad stakeholders, often in vacuous and grandiloquent language. Corporations should be honest about their purpose, and extol the very real benefits corporate capitalism has brought.
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Category: Others