The Social Affairs Unit - Publications List: Children & Advertising: The allegations and the evidence

Children & Advertising: The allegations and the evidence

Adrian Furnham, 2000
ISBN 0 907631 92 4
64 pages, £7.50

A survey of over 20 significant studies published between 1967 and 1999 on children as consumers and finds that notions which are still popular in the press, such as ‘pester power’, have long lost any academic credence.

Category: Others

“The Social Affairs Unit is famous for driving its coach and horses through the liberal consensus scattering intellectual picket lines as it goes [and] for raising questions which strike most people most of the time as too dangerous or too difficult to think about.” (The Times)

Director:
Michael Mosbacher

Trustees:
Dr Simon Green
William Norton
Frank Sharratt

Charity no
281530

The Social Affairs Unit
314-322 Regent St
London, W1B 5SA
Tel: 020 7637 4356
Fax: 020 7436 8530

Views expressed in Social Affairs Unit publications are those of the individual authors, not those of the Social Affairs Unit, its Trustees, Advisors or Director.

Privacy Statement

Display Functionalities