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Children & Advertising: The allegations and the evidence

Adrian Furnham, 2000
ISBN 0 907631 92 4
64 pages, £7.50

A survey of over 20 significant studies published between 1967 and 1999 on children as consumers and finds that notions which are still popular in the press, such as ‘pester power’, have long lost any academic credence.
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Category: Others