Category: Advertising and the media
Growing up with Advertising
Adrian Furnham, 2002
ISBN 0 907631 96 7
£9.95
Many factors other than advertising influence young people’s purchasing decisions and many of these are more important than advertising, especially parents and peers.
Advertising Bans: Consequences for Consumers
Mark Bentley & Mai Fyfield, 1991
ISBN 0 907631 45 2
Discusses the effects of proposed bans not in and for themselves but insofar as they provide an opportunity to discuss more generally the functions of advertising.
The Megaphone Solution Government attempts to cure social problems with mass media campaigns
Digby Anderson, 1988
ISBN 0 907631 28 2
£5
No government can deny itself the tools of modern communication. But it should use them appropriately and carefully.
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