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Category: Advertising and the media

Growing up with Advertising

Adrian Furnham, 2002
ISBN 0 907631 96 7
£9.95

Many factors other than advertising influence young people’s purchasing decisions and many of these are more important than advertising, especially parents and peers.

• Category: Advertising and the media
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Advertising Bans: Consequences for Consumers

Mark Bentley & Mai Fyfield, 1991
ISBN 0 907631 45 2

Discusses the effects of proposed bans not in and for themselves but insofar as they provide an opportunity to discuss more generally the functions of advertising.

• Category: Advertising and the media
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The Megaphone Solution Government attempts to cure social problems with mass media campaigns

Digby Anderson, 1988
ISBN 0 907631 28 2
£5

No government can deny itself the tools of modern communication. But it should use them appropriately and carefully.

• Category: Advertising and the media
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